SaaS & software trade show booth design

You sell something invisible, so live demos and one clear message do the work. A good saas & software booth — or exhibition stand — is built around that.

Updated 8 Oct 2026 · EaseMyExpo

Must-have elements

Builder's tip: One message on the back wall, readable from the aisle. Let the demo screens carry the detail.

Which size works

Most saas & software exhibitors start at 10×10, 10×20 or 20×20 ft in the US, and 3×3, 6×3 or 6×6 m in Europe. Brands that need meeting rooms or several demos usually move to a peninsula or island.

Design it in 3D

  1. Set the size (feet or meters) and booth type in Boothlane by EaseMyExpo.
  2. Add the elements above, or upload a photo of a booth you like.
  3. Export renders for approval and OBJ/FBX files for your builder.

Design a saas & software booth

Runs in your browser. Imports from 3ds Max. Exports OBJ & FBX.

Start designing

Frequently asked questions

What should a saas & software trade show booth include?

Demo pods with large screens; Mini theater for scheduled demos; One bold back-wall message; Meeting space; Charging points.

How do I design a saas & software booth quickly?

Use Boothlane by EaseMyExpo: set the size, add the elements or upload a reference photo, and export renders and production files from your browser.